In the summer of 2014, Johannesburg joined the ranks of elite shopping destinations like Dubai with the Joburg Shopping Festival. Our client, Gauteng Tourism Authority, needed a way to launch the international shopping festival to the local and African market and encourage shoppers to explore the regions where the festival would be held: Sandton City and Oriental Plaza. We created content around attractions in each shopping venue, amplified with Bought Media support, and collaborated with Mika Stefano, a fashionista who has the insider scoop on the fashion and entertainment industry. Then we beat our own targets, and got a live podcast on Cliff Central.
Create awareness of Gauteng as an international shopping, entertainment and lifestyle destination. Highlight the Joburg Shopping Festival as one of the events which make Gauteng a sought-after destination to visit. Encourage attendance to and engagement with the Joburg Shopping Festival. Position Gauteng as a premier destination with multiple entertainment options available in close proximity.
Real-time, on-the-field social media coverage resulted in increased engagement website over the period of the shopping festival.733 blog post views promoting ticket sales
