The largest change to Google's AdWords paid search marketing platform since its launch over ten years ago.
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When Enhanced Campaigns were announced in early February 2013, iProspect published an initial POV with an overview of the changes, projections, and the potential impact on advertisers. In this follow-up paper, iProspect reviews the changes Google has made since the initial announcement, actual impact on CPCs, and recommendations for getting the most out of Enhanced Campaigns.
When Enhanced Campaigns were announced in early February 2013, iProspect published an initial POV with an overview of the changes, projections, and the potential impact on advertisers. In this follow-up paper, iProspect reviews the changes Google has made since the initial announcement, actual impact on CPCs, and recommendations for getting the most out of Enhanced Campaigns.
