Join Jeremy Cornfeldt, President, US, and Sam Huston, Chief Strategy Officer, for their "Media Planning Is Dead" session on Wednesday, October 26 at 11:25 AM.
The pace of change is the slowest it will ever be right now. In this post digital world, traditional media planning cycles are too slow. They lack agility and don’t connect with consumer intent. Today's currency is being able to react, respond, and add value to specific micro moments at an individual level. How do you adjust for the real time world?
Find out more about the iMedia Breakthrough Summit here.
President, US
