As Head of Digital Strategy in The Netherlands, Reynder is responsible for defining the standard of our marketing approach for our clients to grow their business. With more than 2 decades of experience in advertising and marketing and a background as graphic designer and a MA in Interactive Multimedia, data fuels his creativity. Combined with his passion for people, he strives for strong emotional connections between brands and consumers. He loves to inspire people to find their own passion in a constant changing world of marketing, where technology helps people to innovated in an unexpected positive way. Basically Reynder excels in things he has never done before.