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More bookings with personalised page titles


Additional full flights


Culture differences: We saw interesting differences between the languages / countries. The Dutch are more susceptible to scarcity and urgency (number of chairs) and French people are more sensitive to showing comparison information (the price).

Returning visitors: We did not see any significant differences between the default page and the variants regarding the return of visitors after seeing the page title when inactivity.

Personalization: The most important conclusion is that by showing a page title that contains information about the executed search (personalization) visitors are more inclined to complete their booking. This resulted in more than 52% more than expected with 122 extra full flights.