Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
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As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees. This article is intended to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.
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In an era where customers hold the power over brands and demand increasing personalization to meet their individual needs, iProspect’s mission is to get to know them and anticipate what they will ask for next. It became crystal clear in 2018 that the Latin American consumer is ready and eager to use high-end technologies for commerce. Our study about the role of Voice technology in branding and commerce, the first such study in the region, proves that. iProspect is here to help brands walk this new path, develop their future customer journeys, and be the first to close the gap between what consumers want and how brands can meet their wants.
This week we have seven stories including the biggest ever event in Fortnite, the rise of subscription retail, Spotify’s new focus on podcasts, and what the Super Bowl did to Netflix.
