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How COVID-19 is changing consumption and media

As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees. This article is intended to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.

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Future Focus 2020 - The Next Ten Years

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From Exclusion to Inclusion

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How to Manage Luxury Programe in the Affiliate Channel

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Data-Driven Commerce - Winning at Commerce in the New Digital Economy

Insights

Latin America Finds Its Voice

In an era where customers hold the power over brands and demand increasing personalization to meet their individual needs, iProspect’s mission is to get to know them and anticipate what they will ask for next. It became crystal clear in 2018 that the Latin American consumer is ready and eager to use high-end technologies for commerce. Our study about the role of Voice technology in branding and commerce, the first such study in the region, proves that. iProspect is here to help brands walk this new path, develop their future customer journeys, and be the first to close the gap between what consumers want and how brands can meet their wants.

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Playing a gig to 10m in Fortnite

This week we have seven stories including the biggest ever event in Fortnite, the rise of subscription retail, Spotify’s new focus on podcasts, and what the Super Bowl did to Netflix.

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Instagram's new algorithm for 2019

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Instagram's new algorithm for 2019: What's changing and how to prepare your brand