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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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Future Focus 2019: Searching for Trust

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The New Era of Live Video

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Dawn of The Conversational Ecommerce

With the recent launch of a click-to-message button (which will hopefully transform into a full feature campaign objective) and a chatbot API, Facebook will have a significant impact on how brands run performance campaigns becoming Facebook even more integrated part of the performance marketing ecosystem.

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Virtual Reality or Cost per Experience

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Facebook - Google war benefits everyone

Competition for digital advertising dollars is heating up and two biggest players - Facebook and Google - are taking a lion share of it. According to eMarketer global digital advertising spend in 2015 will be worth $170,50 billion, so even 1% increase in market share will lead to $1,7 billion in additional revenue.

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One rule to survive industry changes

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Facebook autoplay. Best practices from leading brands.

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Format vs. Content or Format = Content?

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Facebook vs. YouTube or Who will win the video war?