iProspect's proprietary consumer research study reveals a single theme: people of all demographic, gender or age, increasingly expect a personalized, adaptive and valuable retail experience.
Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.
Research by iProspect, in partnership with independent market research specialist Coleman Parkes Research, shows there is no age-based digital divide.
