The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
Navigate the next digital revolution in our report with Bing
We surveyed 4,500 consumers across 8 markets to test how much personalization can be valuable without being intrusive.
The five principles to getting it right in the Digital Economy.
