News + Views

Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

All Topics

Our collections

Latest at iProspect

Insights

Future Focus 2020 - The Next Ten Years

Insights

Data-Driven Commerce: Winning at Commerce in the New Digital Economy

Insights

Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

Future Focus 2019: Searching for Trust

Insights

Future Focus 2018: The New Machine Rules

Insights

Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing

Navigate the next digital revolution in our report with Bing

Insights

Personalization: How personal is too personal?

We surveyed 4,500 consumers across 8 markets to test how much personalization can be valuable without being intrusive.

Insights

Futur Focus: Delivering growth in the Digital Economy

The five principles to getting it right in the Digital Economy.

News

Facebook e Dentsu Aegis Network presentano tutte le potenzialità del comparto video