In Dentsu Aegis Network since 2014, he dealt with the growth and market consolidation of italian programmatic buying since the very beginning, formerly leading the dedicated unit (Amnet) and lately at a corporate level. He was then appointed Managing Director of iProspect in 2019.

His experience in the digital world is longstanding: he started in 2000 at the dawn of mobile, contributing to the launch of a French portal in Italy. He was then in charge of the development of mobile VAS services.

Carrying this background, he landed to Dada S.p.a. with the key responsibility of expanding web and mobile services in France and Benelux, working for the B2C area as well as managing business relationships with TelCo and major web portals and local content providers.

He ventured into the world of performance advertising in zanox (Awin) in 2008 and led the commercial team as Head of Advertiser Sales for 6 years.

Alumno of Bocconi University, he is passionate about skiing and the beach.