Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
Brands in India are in different stages of their analytics and marketing maturity; many struggle to action their existing data in a meaningful and timely manner. The new Google 360 Suite is an answer to this problem.
Until the year 2015, the ‘Future of Search’ discussions had been dominated by just one word “Mobile”. However, in May 2015, Google finally declared that mobile is no longer the future. Mobile searches surpassed desktop searches globally leaving search experts to define the “new” future.
It is said that existing and prospective customers, who know your brand generate 60-70% of business. So why shouldn’t the same principle, be applied to search for the solution to RLSA (Remarketing Lists for Search Ads)?