iProspect Logo

News + Views

Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

All Topics

Our collections

Latest at iProspect

Insights

From Exclusion to Inclusion

Insights

Fighting for Attention in a Multi-Screen World

News

Future Focus 2019: Searching for Trust

Insights

Future Focus 2019: Searching for Trust

Insights

The Future is Voice Activated

The Future is Voice Activated
Insights

From Novelty To Necessity

Insights

Future Focus 2018: The New Machine Rules

News

McDonald's Vs Domino's - A Digital Asset Approach Comparison

Last month two global fast food giants – McDonald’s and Domino’s – launched their TV Campaigns in India. Both of these campaigns can be best described as “digitally inclined” TV Campaigns. Why am I calling them “digitally inclined”? – Because the objective of both of these campaigns was to get users to order online. While McDonald’s promoted its mobile app, Domino’s chose to promote a relatively newer form of digital asset called Progressive Web App.

Insights

Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing