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SEO Old School Remix

The SEO team is taking it back to the old school with this month’s series. Not back to the old techniques that used to help people rank but now end in Google penalties, but those ideas we’ve always known to be true, like asking “would a human read this?” and making sure that the website you build is created in a way that people can find and visit it.

Consider this series the equivalent to leaving your mobile at home and taking a walk—take a deep breath, consider the simple things and remember what’s at the heart of what you do, which in SEO’s case is the user.

Before we get too far in our SEO old school lesson plan, there are a few things we just have to put out there.

Statements that are not true:

  • SEO is dead (Just… no. Stop it.)
  • The more keywords you plug into a page, the more likely it is to rank
  • SEO is only on-page optimisation—it’s what you do to your content at the end of the process
  • Creating “good, unique content” will lead to high rankings
  • User experience and SEO don’t work together—their processes conflict

Statements that are true (for now):

  • SEO has drastically changed in the last few years and has gained a few new techniques
  • Keywords still play a big role in SERPs, but you have to be smart about how you use them
  • SEO should be part of the strategy at the beginning, especially when building a new web page
  • Creating intelligent content that identifies with the user is much more likely to rank
  • User experience optimisation is at the heart of ensuring SEO success  and it’s not the same for every site.


It’s easy to get wrapped up in cool new tools and techniques. We’re just as guilty as the next person of live-tweeting industry talks about the next big ideas and tools. By all rights, we should be keeping up and using the sharpest tools in the box, but not at the expense of forgetting our foundations and using a one-size-fits-all mentality in our SEO strategy. We can’t talk about user journey funnels, mobile updates and local optimisation without doing the right prep. We need keep in mind industry best practice and learning from our users.

That’s why we’re taking it back this week. So put on some good music, pull up your favourite old school website for a laugh and tune into the blog this week for some serious old school SEO techniques that (sometimes with a few tweaks) are still rolling strong today.