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Insights

Future Focus 2020 - The Next Ten Years

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From Exclusion to Inclusion

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Latin America Finds Its Voice

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Data-Driven Commerce - Winning at Commerce in the New Digital Economy

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Demystifying Google Shopping

This report dives into Google Shopping and examines how brands can use the tool to encourage consumers to purchase products through the world’s most well-known search engine.

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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The New Digital Relationship: A Finance and Banking Story

As consumers now benefit from a plethora of choices, banks need to reinvent themselves to stay relevant. Technological fluency, operational efficiencies and capacity for rapid adaptation to changing regulations are obvious pillars for performance today, but in an industry where trust and customer experience are the alpha and omega, genuine understanding of consumers’ expectations is more than ever the real cornerstone of success.

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Future Focus 2019: Searching for Trust

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The Future is Voice Activated

The Future is Voice Activated