iProspect Logo

News

Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

All Topics

News

Navigating Through Commerce Complexity in The Midst Of Covid-19

In these challenging times, wherein it is important for brands to help consumers easily find and order what they need, the iProspect Commerce Success Framework can provide marketers with a useful lens to prioritise the key actions necessary to build or maintain a robust commerce presence.

Learn More Now
News

How COVID-19 is changing consumption and media

Learn More Now
News

Introducing the Dynamo Brands

In the recent years, digital has altered the rules of the business playing field across every category. Now, scale is not the guarantor of growth if once was. And billion-dollar brands are being built in a matter of months- sometimes without traditional media or a retail presence. Michael Chadwick shares his views on what brands need to succeed in the digital economy.

News

Digital Transformation… Still Loading

News

Amazon Attribution: Will it Answer Your Questions?

For marketers, a key critical challenge in e-commerce is to understand the influence of their media efforts on Amazon sales to better drive their marketing investment. Until recently, Amazon hasn’t offered marketers the right tools to do so, but with the launch of Amazon Attribution, the e-commerce giant is actively working to close the gap with its competitors regarding marketing measurement solutions. Learn about the limitations and benefits of the solution.

News

Elevating the In-Store Experience Through Data

News

Conversation with Mark Cripps, CMO, The Economist

News

Social Streamlines Commerce Pain Points

News

Dentsu Aegis expands E-commerce solutions in China with the acquisition of EBP