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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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Navigating Through Commerce Complexity in The Midst Of Covid-19

In these challenging times, wherein it is important for brands to help consumers easily find and order what they need, the iProspect Commerce Success Framework can provide marketers with a useful lens to prioritise the key actions necessary to build or maintain a robust commerce presence.

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How COVID-19 is changing consumption and media

As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees. This article is intended to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.

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Introducing the Dynamo Brands

In the recent years, digital has altered the rules of the business playing field across every category. Now, scale is not the guarantor of growth if once was. And billion-dollar brands are being built in a matter of months- sometimes without traditional media or a retail presence. Michael Chadwick shares his views on what brands need to succeed in the digital economy.

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