Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
In these challenging times, wherein it is important for brands to help consumers easily find and order what they need, the iProspect Commerce Success Framework can provide marketers with a useful lens to prioritise the key actions necessary to build or maintain a robust commerce presence.
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In the recent years, digital has altered the rules of the business playing field across every category. Now, scale is not the guarantor of growth if once was. And billion-dollar brands are being built in a matter of months- sometimes without traditional media or a retail presence. Michael Chadwick shares his views on what brands need to succeed in the digital economy.
For marketers, a key critical challenge in e-commerce is to understand the influence of their media efforts on Amazon sales to better drive their marketing investment. Until recently, Amazon hasn’t offered marketers the right tools to do so, but with the launch of Amazon Attribution, the e-commerce giant is actively working to close the gap with its competitors regarding marketing measurement solutions. Learn about the limitations and benefits of the solution.
