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Navigating Through Commerce Complexity in The Midst Of Covid-19

In these challenging times, wherein it is important for brands to help consumers easily find and order what they need, the iProspect Commerce Success Framework can provide marketers with a useful lens to prioritise the key actions necessary to build or maintain a robust commerce presence.

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Tracking Consumer Behaviour Amidst Covid-19 (Coronavirus)

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How COVID-19 is changing consumption and media

As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees. This article is intended to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.

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The Marketer's Outlook

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Introducing the Dynamo Brands

In the recent years, digital has altered the rules of the business playing field across every category. Now, scale is not the guarantor of growth if once was. And billion-dollar brands are being built in a matter of months- sometimes without traditional media or a retail presence. Michael Chadwick shares his views on what brands need to succeed in the digital economy.

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Digital Transformation… Still Loading

Perhaps the hottest topic currently in the industry, digital transformation is on everyone's lips these days. Driven by the digitisation of consumer behaviours, from shopping to entertainment to management of their lives, digital transformation has become an imperative for virtually every business. And with $1.97 trillion forecasted to be spent on some facet of digital transformation in 2022, there are a lot of technology vendors, consultancies, agencies and more pushing hard to take a slice of all this action.

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Amazon Attribution: Will it Answer Your Questions?

For marketers, a key critical challenge in e-commerce is to understand the influence of their media efforts on Amazon sales to better drive their marketing investment. Until recently, Amazon hasn’t offered marketers the right tools to do so, but with the launch of Amazon Attribution, the e-commerce giant is actively working to close the gap with its competitors regarding marketing measurement solutions. Learn about the limitations and benefits of the solution.

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View from on-the-ground at CES 2020

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Future Focus 2020 - The Next Ten Years