We saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on our bespoke algortithms. CORE processes data at a rate of 6bn rows per minute, doubling the impact of performance media in half the time. We used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies. Essentially, we put paid search optimisation for Eurostar into the hands of our AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing.
