Creative insight in marketing is undergoing a revolution.
The Data-Driven Commerce report presents the highlights of this State of Commerce Maturity survey and explores how brands can use data to grow their capabilities in each dimension of the Commerce Success Framework model and, ultimately, win at commerce.
The retail landscape in the UK is facing a headwind of uncertainty. Combined with the increased battle for attention in today’s always-on economy, brands are having to fight harder than ever to remain relevant in an increasingly cautious consumer environment.
