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Tracking Consumer Behaviour Amidst Covid-19 (Coronavirus)

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iProspect Now and Next at the Digital City Expo

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We need to talk about Google's People Also Ask

Barry Loughran, Head of SEO at iProspect Manchester looks into Google's People Also Ask feature in a finance case study.

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iProspect's round-up of International Women's Day 2020

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Full screen ahead! Why more advertisers are getting on-board with vertical video

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Celebrating International Women's Day with Facebook

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Join iProspect at Manchester’s Digital City Expo

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Digital Transformation… Still Loading

Perhaps the hottest topic currently in the industry, digital transformation is on everyone's lips these days. Driven by the digitisation of consumer behaviours, from shopping to entertainment to management of their lives, digital transformation has become an imperative for virtually every business. And with $1.97 trillion forecasted to be spent on some facet of digital transformation in 2022, there are a lot of technology vendors, consultancies, agencies and more pushing hard to take a slice of all this action.

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What even IS an Influencer?