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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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A year in Creative for Digital PR

For those working in creative fields, 2020 presented unique challenges. Here we take a look back at how last year shaped the way we worked and how it will inform and steer our work into 2021.

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Building Signal Resilience

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Insights

Social Commerce is Transforming Retail

Social commerce no longer refers to lower-funnel, revenue-driving tactics, it encompasses the entire path-to-purchase and can support overarching advertiser growth.

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We analysed 47m clicks to see how brand traffic should be measured

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Transitioning to GA4: The AI-powered, cross-platform future of analytics

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Connected Commerce: Creating a Connected Ecosystem and Driving Commercial Growth

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The biggest changes to Google My Business in 2020

Insights

How to optimise your Shopping Feed and improve Shopping Campaigns performance

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Identifying Your High Value Customers