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Future Focus 2020 - The Next Ten Years

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SEO Palanca del Performance

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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Future Focus 2019: Searching for Trust

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From Novelty to Necessity

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The Future is Voice Activated

The research project, based on a survey of Spanish consumer respondents, reveals that although voice search is on the rise, it is still far from the predominant method of searching. This creates clear implications for brands today and tomorrow.

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Digital Assistants

The Rise of Digital Assistants

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Digital Assistants

The Rise of Digital Assistants

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Digital Assistants