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The Challenge

Our goal was to reach 600,000 views of Facebook and YouTube promo videos with a reach of 63% within the target group.

The Results

clicks on web


video views

1.7 M

Strategy and Tactics

​1 We interviewed several couples asking partners to describe their perception of the perfect of a woman and then describe their perception of their partners, with the aim of showing the difference in both views. The women viewed themselves as perfect when they were polished and put together. On the other hand, their partners considered them perfect when they were simply relaxed, content and happy. ​2 Based on the takeaway from these interviews we developed the motto: "Break stereotypes and enjoy small pleasures every day." At the bespoke "365happiness" microsite, users shared what brought them contentment to generate a personalized display with their joyful thought. ..

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