As consumers now benefit from a plethora of choices, banks need to reinvent themselves to stay relevant. Technological fluency, operational efficiencies and capacity for rapid adaptation to changing regulations are obvious pillars for performance today, but in an industry where trust and customer experience are the alpha and omega, genuine understanding of consumers’ expectations is more than ever the real cornerstone of success.
The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
