Tele2 wants to be present with its audience at the moments that matter with content that is entertaining, informative and relevant.
How can Tele2's target audience experience more positive moments with the Tele2 content (created in collaboration with QontentMatters), especially at times when the target audience is not necessarily looking for Tele2?
We used multiple data sets and channels to find the optimal content mix of insights from search, social, e-mail and campaigns to reach and inspire Tele2’s target audience and achieve strong growth.
Tele2 chose to focus on three topics that relate to their brand and for which they could be recognized as an authority. They published three blog articles per week via e-mail, social and search channels, gearing each article to one of their focus topics and a Tele2 campaign.
