The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
We interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used the real-time responses to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy.
What do brands need to succeed in the digital transformation in 2018? Future Focus outlines the new machine rules with key trends and actionable takeaways.
Discover our presentation “Conversion Rate Optimization through the eyes of Google Analytics”
