For many users the internet is the perfect “place” to gather information. This is especially true for eCommerce-related needs. Nothing is more convenient than checking prices or comparing products online.
Users browse the web to catch up on products. Display ads, newsletters and paid search ads constantly accompany the users on their journey through the depths of the internet.
The Customer Journey can be subdivided into 5 important purchase decision phases:
- Awareness
- Favorability
- Consideration
- Intent to Purchase
- Conversion
- Conversion Optimization starts with creatives
- Intelligent choice of landing pages shortens the process
- Consistency of creative and landing page
- Optimized landing pages convince already during the awareness phase
- Content is presented in a convincing and sales-prone manner
- Guiding and clarity reduce bounces
- Call-to actions guide the user through the conversion process
- Optimized buying process are successful more rapidly
- Target your audience
- Convince your audience of your products
- Reduce potential worries
- Offer orientation and guidance
- Display call-to actions
- Convey trustworthines
- Offer popular and established payment- and shipping options